Design Manager
E. W. Scripps Networks
2021 - Current
Sports & Entertainment Networks:
Scripps Sports Network, WNBA, NHL, PWHL, NAL, ATHLOS, Fort Myers Tip Off, MLV, ION, ION Mystery, ION Plus, DEFY TV
• Led brand design initiatives enhancing visual identity and boosting brand engagement.
• Designed and implemented Scripps Sports Network's on-air branding.
• Developed and trained new hires enhancing team capabilities and fostering collaboration.
• Established design guidelines, optimizing workflows and reducing errors to boost productivity.
• Oversaw daily creative requests, ensuring brand consistency and timely delivery.
• Directed talent shoots creating compelling content that increased audience engagement.
• Manage a team of four designers.
Senior Designer / Animator
ION Television
2011 - 2021
Entertainment Networks:
ION Television, ION Plus, Qubo Kids Corner, ION Mystery
• Designed and implemented the rebranding of the ION Television network package.
• Collaborated with executive and marketing teams to develop dynamic graphic packages for three different network channels.
• Directed live talent shoots and green screen elements to enhance on-air presentations.
• Worked collaboratively with editors, producers, and freelance animators to deliver compelling visual content.
Design Director
HSN - Home Shopping Network
2008 - 2011
• Partnered with marketing team to develop concepts and ideas strengthening network brand.
• Creative directed projects from the beginning stages all the way through to completion.
• Developed strategy and branding directives for print, TV and web design for the network.
• Created style guides and department procedures used internally and externally.
• Coordinated pre and post production execution of on-air brand.
• Supervised film directors, designers, stylists and other key positions during promotional and commercial film shoots.
• Directed internal initiatives that address workflow, company objectives, design quality and innovation.
• Created style guides and digital properties ensuring brand consistency.
• Collaborated with promotional teams to produce campaigns that drove viewership.
• Manage the creative projects from concept through execution to implementation.